PRO BONO/ NON-PROFIT WORK

Pack for a Purpose - When working on a pro bono project, it’s helps when your art director is an amazing illustrator. This print ad for Pack for a Purpose is reminiscent of those “find the hidden picture” pages we all loved in “Highlights” magazine. Take a moment to appreciate the hidden school supplies in this ad. Oh, and maybe you’ll dig the copy I wrote for it as well.

International Campaign to Ban Landmines - For this print ad, the subject matter alone was powerful enough. I just needed to put the icing on the cake with an equally powerful headline.