Lorem Ipsum Love.
You know, I never questioned why they call placeholder copy “Greek” when it’s actually Latin. But I’ve been in this business long enough to know that in advertising, some things don’t always make sense. I’ve seen junior creatives carry the workload of a senior level, I’ve seen creative reviews happen before a brief was even written, and I’ve even seen Fabio hanging out in our lobby.
One thing however has always stayed consistent. “Lorem Ipsum” meant my task was clear: “Make this better.” Be it crafting copy, concepting a campaign, or acting as creative lead, rest assured, I will lorem ipsum the $#@! out of it.
I’ve helped build brands on a local and global level across every industry from automotive, retail and health to finance, fuel and food service. In other words, I can capture the mindset of a 6-year-old at Christmas or a 65-year-old during Medicare open enrollment. Some might call it a superpower. I call it simply making a human connection.