The most fun part of my career was spent was finding ways to break that typical "toy commercial” mold.
Masters of the Universe - Mattel decided to bring its classic Master of the Universe to a whole new generation of kids. I grew up watching He-Man battle Skeletor every weekday at 4pm. I had all the toys. When I played with them, this is how I imagined it all went down.
Batman - As far as the Batmobile. We had two choices. Shoot it how kids would play with it, or shoot it how kids would imagine driving it themselves.
D-Rex - Mattel asked for a 5 minute-long direct-response spot for their highly anticipated D-Rex robotic pet dinosaur. What they had in mind was a traditional infomercial demo that had the 1-800 number across the screen the entire time. We had something else in mind. In our opinion, 5 minutes wasn't a commercial, it was short film. So that's how we treated it.