Who says Hot Wheels is just for kids? All I know is that as an adult I had more fun working on these little cars than their full-size counterparts.
I probably have about 30 Hot Wheels commercials under my belt, but here's some unconventional work we did that targeted the "older guys."
“Beat That” Anthem. This was written for the 40th Anniversary of Hot Wheels, directed at the people behind the brand. Had a blast writing not only the dialogue, but flexing my hip hop lyricist side for the music video at the very end.